Los angeles greeting card shop7/3/2023 That has led to the lightning-quick rise of young start-ups such as Instagram, which has won over millions of users with a service that lets them share photos and add visual effects from their iPhones, iPod Touches and iPads.īrezina dreamed up the Sincerely greeting cards app a few years ago while taking pictures with his iPhone 4 in Maui. Smartphones loaded with megapixels, faster shutter speeds and an always-on digital connection are used just as often - if not more often - than cameras to capture life’s moments. If successful, they could boost sales in an aging industry wrestling with steady declines in sales as people send their greetings through email and social media. Now this new wave of smartphone apps is looking to untether consumers from their computers. More people are choosing custom cards that they can create and send from their computers, laptops or tablets, a trend that greeting card companies, photo sites and other online services have embraced. Personalized greetings are some of the fastest-growing products for the greeting card industry. It sends cards for $1.99 in the U.S., Canada and Europe, and $2.99 elsewhere in the world. The app works on iPhones, iPads, iPod Touches and Android devices. Users are notified on the day the card is to be delivered.Īpple’s chief rival is Sincerely, a 12-person San Francisco start-up that rolled out its greeting card app Sincerely Ink last month. Apple Cards lets users turn a photo into a greeting card with a personal message that Apple prints and mails for $2.99 in the U.S. It has an app available on the iPhone and iPod Touch. “I don’t care how old you are or how technologically advanced you are, everyone appreciates getting something in their mailbox rather than their in-box,” said Lisa Crowell, 41, who runs iChick, a digital consulting and photography business in Santa Barbara, and has recommended the new apps to her customers. The cards compete for prized square footage on refrigerators and fireplace mantels. Thanksgiving marks the traditional kickoff of card-sending season, when some 2 billion holiday cards stuff mailboxes alongside credit card offers and catalogs.
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